Course Details

Become a job-ready Digital Marketing professional with a practical, project-based course designed to teach the skills businesses use to grow online. Learn Search Engine Optimization, Social Media Marketing, Google Ads, Meta Ads, Content Marketing, Email Marketing, Google Analytics, and marketing automation. You will also explore AI tools for content creation, campaign planning, research, and marketing analytics. Through hands-on projects and real-world marketing scenarios, you will learn how to create campaigns, analyze performance, reach target audiences, and develop effective digital marketing strategies. By the end of the course, you will have the practical skills and portfolio projects needed to prepare for Digital Marketing internships, freelance opportunities, and entry-level marketing roles.

Module 1: Digital Marketing Fundamentals
• Introduction to Digital Marketing
• Traditional vs Digital Marketing
• Digital Marketing Channels
• Understanding Target Audiences
• Customer Journey
• Buyer Personas
• Marketing Funnel
• Digital Marketing Strategy
• Setting Up a Digital Marketing Workspace

Module 2: Search Engine Optimization (SEO)
• Introduction to SEO
• How Search Engines Work
• Keyword Research
• On-Page SEO
• Off-Page SEO
• Technical SEO Basics
• Meta Titles and Descriptions
• URL Optimization
• Internal Linking
• Backlink Building
• Local SEO
• SEO Tools
• SEO Performance Tracking

Module 3: Content Marketing
• Introduction to Content Marketing
• Content Strategy
• Content Planning
• Blog Writing
• Website Content
• Social Media Content
• Copywriting Fundamentals
• Storytelling for Marketing
• Content Calendars
• Content Performance Analysis

Module 4: Social Media Marketing
• Introduction to Social Media Marketing
• Facebook Marketing
• Instagram Marketing
• LinkedIn Marketing
• YouTube Marketing
• Social Media Strategy
• Content Planning
• Hashtag Strategy
• Community Engagement
• Social Media Analytics
• Building a Brand Presence

Module 5: Google Ads & PPC
• Introduction to Paid Advertising
• Google Ads Fundamentals
• Search Campaigns
• Display Campaigns
• Video Campaigns
• Keyword Selection
• Ad Copywriting
• Landing Pages
• Bidding Strategies
• Conversion Tracking
• Campaign Optimization
• PPC Performance Analysis

Module 6: Meta Ads
• Introduction to Meta Advertising
• Facebook and Instagram Ads
• Campaign Objectives
• Audience Targeting
• Custom Audiences
• Lookalike Audiences
• Ad Creatives
• Budget and Bidding
• Campaign Setup
• Conversion Tracking
• Retargeting
• Ad Performance Analysis

Module 7: Email Marketing
• Introduction to Email Marketing
• Email Marketing Strategy
• Building Email Lists
• Lead Generation
• Email Campaigns
• Newsletter Creation
• Email Copywriting
• Automation Basics
• Segmentation
• Email Analytics
• Improving Open and Click Rates

Module 8: Web Analytics
• Introduction to Web Analytics
• Google Analytics Fundamentals
• Setting Up Analytics
• Understanding Users and Sessions
• Traffic Sources
• Conversion Tracking
• Events and Goals
• Campaign Tracking
• Reports and Dashboards
• Analyzing Marketing Performance

Module 9: AI for Digital Marketing
• Introduction to AI in Marketing
• AI-Powered Content Creation
• Prompt Engineering for Marketers
• AI-Assisted Keyword Research
• AI for Social Media Content
• AI for Ad Copywriting
• AI-Powered Market Research
• AI for Email Marketing
• AI-Powered Data Analysis
• Responsible Use of AI in Marketing

Module 10: Marketing Analytics & Strategy
• Understanding Marketing KPIs
• Conversion Rate
• Cost Per Click
• Cost Per Acquisition
• Return on Ad Spend
• Customer Acquisition Cost
• Campaign Performance Analysis
• Competitor Analysis
• A/B Testing
• Creating Data-Driven Marketing Strategies

Module 11: Freelancing & Personal Branding
• Introduction to Digital Marketing Freelancing
• Creating a Freelancer Profile
• Building a Marketing Portfolio
• Finding Digital Marketing Clients
• Client Communication
• Creating Proposals
• Personal Branding
• LinkedIn Profile Optimization
• Building a Professional Online Presence

Module 12: Real-World Projects
• SEO Audit Project
• Social Media Marketing Campaign
• Google Ads Campaign
• Meta Ads Campaign
• Content Marketing Strategy
• Email Marketing Campaign
• Website Analytics Report
• Complete Digital Marketing Campaign
• Final Digital Marketing Portfolio

Module 13: Career Preparation
• Digital Marketing Interview Questions
• SEO Interview Preparation
• Social Media Marketing Questions
• Google Ads Interview Preparation
• Marketing Analytics Questions
• Digital Marketing Case Studies
• Portfolio Preparation
• Resume Preparation
• Freelancing Preparation
• Internship and Job Preparation